Shelf SCNR – A game changer.
what is it?
Shelf SCNR is College Hill Agencies’ own game changing service that provides key business decision makers with an unparalleled view of in-store execution. Our proprietary machine learning algorithm analyses thousands of images of your brand on-shelf to provide you with a comprehensive range of metrics that can be used on a day-to-day basis.
Share-of-Shelf DEEP DIVE
Gain a deep understanding of your brand's share of the shelf, both for your products and for your competitors. This is particularly important when investigating why specific regions or clusters are performing the way they do, and helps you get the most out of your discussions with both retailers and your field team.
General Planogram Compliance
The bespoke heat mapping feature provides you with a general planogram compliance report, ensuring that your products are always displayed in the best possible way and where not, drill down to non-compliant stores and swiftly resolve. This tool provides an uncompromised read on the quality of distribution. Measure the impact of proposed planogram changes on share-of-shelf and position and evaluate stores with low levels of compliance.
On-Shelf Availability
With the integration of scan sales data, we can identify out-of-stock products quickly and easily and give you an accurate read of how often your product is available for purchase. This is particularly important when evaluating the delivery frequency, shelf stock weight or merchandising efficiency.
Strongest store
Identify your competitors’ strongest stores and task the Field Sales Team to gain extra space in those stores, whilst protecting your position. Shelf SCNR will measure your brand and the competitors’ share-of-shelf by banner, region, cluster, and store, so you can identify stores with opportunities for improving share-of-shelf.
Calculate the proportion of shelf space allocated to CR and set reasonable targets and expectations around the acquisition of RR and OR ranging.
All Shelf SCNR metrics are trended over time to provide a true understanding of the impact of your in-store shelf position to help you make data-driven decisions that can drive your business forward. Our service will enable fact-based discussions about in-store execution, both internally and externally.
Don't let your competition get ahead of you – for supreme transparency of in-store execution contact us today and learn more about how Shelf SCNR can help you take your business to the next level.
